Facebook is the largest advertising platform in the world as it’s reach extends all of the other social media platforms. Facebook now has nearly 1.4 billion active users generating over 4 billion likes per day. This is amazing, right!
As everyone knows and has watch the film “The Social Network”, Facebook was started in a dorm room at college for socialising and the sharing of content. Now, it has become this global advertising beast that uses engagement and interaction to allow best in class advertising creative and options to promote your products and services.
Imagine a business having access to 1.4 billion people across the world, or even getting to everyone within your locality from the click of a button. It’s hard to be able to understand why businesses and advertisers are not making more use of this. One of the reasons this mainly occurs is that they value Google Ads as preference due to Facebook Ads being a reactive marketing channel.
In difference to Google Adwords, Facebook Ads serve advertising creative to prospects who are not actively looking for their product or services at that moment in time. Whereas Google Adwords is a proactive marketing channel, as the ads are served at the exact moment the prospect is searching for your product or service.
What this means is that we have to strategise a completely different approach with Facebook Advertising than we do for Google PPC advertising.