Google Ads or PPC advertising is the single fastest digital marketing platform to grow leads and sales FASTER than anything else. Google Ads and PPC serves a proactive audience, and as such every impression or click is being made by someone who is actively, at that moment in time looking for your products and services. Knowing this huge game changer makes building a strategy that bit easier. However, making a profitable return due to high levels of competition is where the skills comes in, and why professionals like Jungle Conversion are called upon to manage your campaigns.
One of the main reasons that profitability is hard to control is ad quality, and providing a landing page that is optimised to make a conversion 9 times out of 10 instead of 2 times out of 10. Understanding this is imperative to making sure your sales outweigh your marketing costs to reach significant ROI.