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Get an edge with this important knowledge from Jungle Conversion.

Website design comes in many shapes and formats, but it is your base platform that will help you connect prospects with your products and services. Many get a website designer to quickly hash together something that brings credibility to their business, but it ends up being a brochure more than a platform to gain you more leads and more sales. This is a mistake!

Your website is another sales person for your business and can get leads consistently at different levels of success. This is where a conversion optimised website design comes into play and if you haven’t heard of this then you have been missing out.

If we discuss a possibility of where your business currently is, then we can start to really understand why a conversion optimised website needs to be something you are thinking about in your business.

Your business has probably done really well, but most of your sales come from direct business development. Your sales team are probably making tonnes of calls and sending cold emails, getting a 10% uplift from these at the most. This has maybe worked very well for you and your business, and getting 1 out of every 10 seems like a good hit rate. But, you have also had to contact 10 people who may or may not have wanted your product or service. You may have spent considerable time talking with them, trying to convince them that your product and service is what they need, which ended up flat on its face after wasting a good amount of time on them. This is where a pre-qualification process is needed, to make sure you are only talking with people that come into your hotter than hot qualified lead rankings.

Creating an automated sales pitch that sorts time wasters from people who really want your products and services.

Imagine not having to deal with phone calls that last 10 to 30 minutes with a prospect ,that really is only fishing for information and has no intentions of buying from you on that phone call. Imagine having your emails sent for you automatically to interested leads, that give them all the information you would have done manually. How much time would you save which you could use to close bigger and better sales for your business? I guess quite a lot, never mind the frustration it would eliminate.

Sales automation is a process that hooks up to every form on your website. It is a process of using automated ranking techniques that tags leads at different aspects of their journey with your business. Let’s take a look at a potential lay up of a form on your website, and how we might align sales automation to this form.

The contact form on your contact page:

Many businesses have a contact page on their website with a contact form that is positioned within it. But this contact form directly shoots out an email to you or a designated email address within your organisation with the details of that prospect. It is then left up to you to call this lead without them having any more information about what your call will contain. It is also then left to you to update your CRM manually, whereas all of this could have been done automatically.

So how do we push this lead into an automated funnel and really ascertain their level of interest from a contact form on our contact page. Well let’s take a quick look.

Step 1:

Contact fills out your form on your website with the details you have requested. Within this contact form you may also have a dropdown menu, which will contain your products and services to find out their main preference of your products and services portfolio. They will be forced to click one of these as a required step and we will refer to them as product 1 and product 2.

Step 2:

We have setup a few things in our backend CRM system.

  • The contact form
  • The contact form list
  • Contact form submission tag

Step 3:

We would have created an automation within our CRM that delivers a welcome email, but the copy within this email will pertain to their product or service choice from the dropdown menu in the contact form.

Let’s say they chose product 1 for this exercise:

The email would probably go something like this:

Dear (first-name),

Many thanks for requesting information on Product 1. It is great to find you interested in our products and we can’t wait to speak with you further on them.

If the prospect had chosen Product 2 then we would have replaced Product 1 with Product 2 in the start of this email content.

Step 4:

The main thing to note here is that all the prospect has done to make you call them or show interest, is to fill out a fairly short, to the point contact form. So how can we qualify them further and make sure they are as interested as we hope they are?

Well our first step would be to direct them into a calendar booking page that is hooked up to our calendar, presenting days and times, that your team are free to talk with them at length about the product or service they are interested in. We can use a variety of software to do this and Facebook actually comes with one built into your page. This allows us to control the prospect and also the prospect to control when we call them, so it is not as intrusive to their busy life.

We would then add to our email above to include the following:

Dear (first-name), 

Many thanks for requesting information on Product 1. It is great to find you interested in our products and we can’t wait to speak with you further on them.

We know that you are busy and don’t want our phone call to come at a time when you may not want or expect it, so we do request that you book your day and time into our calendar. This ensures that we are calling you at a time that makes sense to you and we can talk freely and openly about Product 1.

Please book your call with us asap at the following link:  https://growth.jungleconversion.com/get-your-free-30-minute-strategy-session

It seems very simple, but for every person that contacts you, 9 times out of 10 if they are really interested then they will book an appointment. You can also ask further questions throughout the calendar booking process, which will enable you to service the prospect better when your call happens.

Step 5:

But what happens if the prospect doesn’t see this email or doesn’t book an appointment? Well in this case we will hit them again 2 hours later. At the point the contact submitted the form, our CRM system tagged the prospect with “submitted contact form”. If they haven’t booked an appointment with the first email, then they still have this tag attributed to their contact information. Our automation will be programmed to send out a series of emails, probably 2 or 3 after the first within quick succession, to prompt them to make this appointment. If they still do not make the appointment, then after this automation has finished they will be moved into another contact list of cold leads and re-tagged as “submitted contact form” and “didn’t book appointment”. This also gives you, the business owner analytics into how many are booking appointments and how many are not.

You might also change the start of this email to:

Dear (first-name),

Sorry it seems as though you may have missed our email after contacting us through our contact form. PLEASE READ THE IMPORTANT INFORMATION BELOW.

Many thanks for requesting information on Product 1. It is great to find you interested in our products and we can’t wait to speak with you further on them.

We know that you are busy and don’t want our phone call to come at a time when you may not want or expect it so we do request you to book your day and time into our calendar. This ensures that we are calling you at a time that makes sense to you and we can talk freely and openly about Product 1.

Please book your call with us asap at the following link:  https://growth.jungleconversion.com/book-your-30-minute-strategy-session/

Sales automation is all about making sure you and your sales team are operating to the full and selling more for your business. Time wasters suck your time dry and we need to make every call count.

Jungle Conversion are specialists in making sure your sales automation processes are at the level they need to be and have designed and implemented many over the years.

We operate a booking process similar to the above and we are always more than happy to discuss how your business can introduce this into your sales and marketing mix.

Book Your 30-minute FREE, no obligation strategy session today by clicking the button below that will give you more information.

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